Success is rarely defined as just one thing, and it is therefore that we don't just want
to give you one metric to work with in understanding your customer engagement.
Cost per Enquiry
Know the financial impact of each marketing decision you make.
Business decisions get made with mostly money in mind. In a perfect world this is easy, but more often than not some areas are more gray and complicated thus requiring more sophisticated insights.
Quality of contact is often more important than quantity. Happy customers promotes loyalty and increases spending. AdMix helps you nurture customer experiences at your engagement touchpoints.
Experience ratings by customers (0 - Bad, 5 - Great)
Global conversion ratio
Reaching people is not enough, you want them to convert. Every marketing area operates with different challenges - make sure you choose the area that sees you reap the most value.
Reaching new audiences does not happen at every front. Some marketing tend to reach existing clients rather than fresh prospects. Admix makes it clear where your new audiences are.
Perhaps the area you have most control over is the hardest to improve. AdMix sheds light on strong team members and helps you identify those who hold you back.